Case Study: media and telecommunications
Media company achieves 30% increase in sales
The firm increases net lead utilization by 80% and surpasses its growth targets.
Publicly listed, leading media and entertainment company in North America. Offering unique programming and content across the company’s subscription- and digital advertising-supported platforms. They collectively reach more than 150 million customers across all categories – one of the largest reach of any digital provider in North America.
The client was looking to grow its stagnated categories, while also reducing cost per sale compared. The client wanted it’s outbound sales team to be able to make frequent campaign changes as they wanted to try out different strategies in a short span of time. Being publicly listed, pressure to perform was on!
XMC TEAM won Top Vendor in Sales Award
consistently year after year since start of the program.
Increase in Conversion
Increase in Utilization