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Case Study: media and telecommunications

Media company achieves 30% increase in sales

The firm increases net lead utilization by 80% and surpasses its growth targets.
people in concert
portrait of woman using tablet with headphone

Our client

Publicly listed, leading media and entertainment company in North America. Offering unique programming and content across the company’s subscription- and digital advertising-supported platforms. They collectively reach more than 150 million customers across all categories – one of the largest reach of any digital provider in North America.

The challenge

The client was looking to grow its stagnated categories through our BPO services, while also reducing cost per sale compared. The client wanted it’s outbound sales team to be able to make frequent campaign changes as they wanted to try out different strategies in a short span of time. Being publicly listed, pressure to perform was on!


We work hand in hand with client's outbound Sales and Marketing team to roll out campaigns and promotions 100% on schedule.
With robust quality assurance, timely feedback and monitoring, our team was able to achieve growth targets within 30 days of launch.
With data analysis tools the dial management strategy was effective and saw NLY improved by 80%.
The team's coaches ensured that right talent was engaged from the start reducing attrition to low 7% resulting in lower cost per sale.

XMC TEAM won Top Vendor in Sales Award
consistently year after year since start of the program.


0 %
Increase in Conversion
0 %
Increase in Utilization
0 M
Customers Served

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